A Brazilian court has ordered Apple to allow sideloading on iOS devices within 90 days. This follows similar rulings in other countries, which Apple has already complied with, though they plan to appeal this latest decision. Sideloading allows users to install apps directly onto their iPhones, bypassing the App Store—a feature long available on Android via APKs.
Apple's staunch opposition to sideloading, maintained for years, centers on its privacy concerns. This argument has been a key sticking point in debates surrounding sideloading and third-party app stores. The company's 2022 App Tracking Transparency (ATT) changes, requiring permission for ad tracking and limiting user profiling, further highlight this focus, although these changes have also faced regulatory scrutiny due to Apple's self-exemption.
Despite Apple's privacy arguments, the company is increasingly facing pressure to open its ecosystem. Recent rulings in Vietnam and the broader EU suggest a shift away from Apple's tightly controlled environment. While Apple plans to appeal the Brazilian ruling, the trend appears to be moving against its walled garden approach.
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