Niantic announces major Pokemon Go event in Sao Paulo, Brazil! At gamescom latam 2024, Niantic revealed exciting news for Brazilian Pokemon Go players: a large-scale event in Sao Paulo this December. Further details are promised soon, but expect a city-wide takeover!
The announcement, presented by Alan Madujano (Head of Operations, LATAM), Eric Araki (Country Manager, Brazil), and Leonardo Willie (Community Manager, Emerging Markets), highlighted Pokemon Go's immense popularity in Brazil. The Sao Paulo event, a collaboration with the Civil House of the City of Sao Paulo and local shopping centers, aims to deliver a fun and safe experience for all.
Beyond the December event, Niantic is expanding the Pokemon Go experience across Brazil by partnering with city governments to add more PokeStops and Gyms nationwide.
Brazil's significance to Niantic is undeniable, especially following the successful reduction of in-game item costs, leading to a surge in revenue. This success is further underscored by the creation of a locally produced video celebrating the game.
Pokemon Go is free-to-play (with in-app purchases) and available now on the App Store and Google Play. Download it today!
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