Candy Crush Solitaire is coming to alternative app stores in partnership between King and Flexion

King's Candy Crush Solitaire: A Multi-Platform Launch and a Shift Towards Alternative App Stores

King is taking a significant step with the upcoming release of Candy Crush Solitaire, its first simultaneous launch across multiple platforms. This strategic move, facilitated by a partnership with publisher Flexion, marks a notable shift towards alternative app stores. The game will debut not only on Google Play and the iOS App Store but also on five additional alternative app stores, including the Samsung Galaxy Store and Huawei AppGallery.

This simultaneous release strategy indicates King's recognition of the growing potential of alternative app stores as a significant avenue for reaching a wider audience. The company's decision to prioritize these platforms, previously often considered secondary, suggests a broader trend within the gaming industry towards acknowledging and leveraging the reach of these alternative distribution channels.

The Significance of Alternative App Stores

King's immense popularity and profitability, rivaling the revenue of some small nations, makes their previous hesitation towards alternative app stores somewhat surprising. However, the simultaneous launch of Candy Crush Solitaire signals a clear change in strategy. By releasing the game concurrently on multiple platforms, King demonstrates its confidence in the potential of these alternative stores to significantly expand its player base.

This move serves as a strong indication that major gaming companies are increasingly recognizing the value and potential of alternative app stores, no longer treating them as an afterthought. The success of this launch will undoubtedly influence other major developers to consider similar multi-platform release strategies. For those interested in learning more about the performance and offerings of alternative app stores, exploring the Huawei AppGallery awards for 2024 provides valuable insight into the landscape of successful releases on these platforms.