The Best Places to Buy LEGO Sets in 2025

The LEGO craze shows no signs of slowing down. What began as a children's toy has captivated teens and adults alike, with sets evolving in complexity, functionality, and design. Today, LEGOs aren't just for building; they're also stunning display pieces, collectible items, and even stylish home accessories—think LEGO plants and wall art seamlessly integrated into your living space.

With hundreds of sets available, spanning diverse themes, piece counts, and price points, finding the perfect LEGO set at a reasonable price can be challenging. A major hurdle? LEGO's retirement policy. Even popular sets are eventually discontinued, leading to inflated prices on the resale market, often two to three times the original cost.

And let's be honest, LEGOs are expensive. Consider the iconic 7541-piece Millennium Falcon, released in 2017 for $800 (already exceeding the typical 10 cents-per-piece rate). Today, it commands even more. This price increase underscores the importance of smart shopping strategies.

To navigate this landscape, we've compiled the best places to buy LEGO sets in 2025, along with the optimal times to snag deals.

Where to Buy LEGO Sets Online

LEGO Store: The official LEGO Store boasts the widest selection, easily searchable by theme, price, release date, and customer rating. Excellent customer service and the LEGO Insiders program (offering various perks, including early access to sets and exclusive rewards) are major advantages. Points earned through purchases can be redeemed for future discounts.

Amazon: A reliable option offering modest discounts on many sets.

Target: Accepts LEGO Insider points (though the exchange rate might not always be favorable) and sometimes offers competitive deals.

Walmart: Another good option for potentially finding discounted sets.

The LEGO Store's points system is a significant benefit, offering 6.5 points per dollar spent (equivalent to a 5% discount). Double points promotions further enhance its value. Weigh the potential savings from discounts at other retailers against the LEGO Store's points system and exclusive sets.

Where to Buy Retired Sets Online

For retired sets, your options are limited to unofficial marketplaces like Craigslist, eBay, and Facebook. Expect higher prices, so direct communication with sellers, haggling, and thorough comparison shopping are crucial.

Where to Buy LEGO Sets in Stores

While online stores often offer greater variety, brick-and-mortar stores provide a hands-on experience. The LEGO Store offers the same benefits as its online counterpart, including the Insiders program and interactive building stations. Target and Walmart also carry LEGO, while Gamestop and Barnes & Noble offer niche selections (gaming-themed sets and Harry Potter sets, respectively). Discounts at smaller outlets are less common.

A surprising tip: Recently retired sets might still linger on the shelves of brick-and-mortar stores, offering a chance to find a discontinued set at retail price.

When Do LEGO Sets Go on Sale?

Beyond occasional discounts at major retailers, LEGO sets rarely see price reductions. However, specific times of the year offer better opportunities:

• May 4th (Star Wars Day) and March 10th (Mario Day): Double points promotions are common.
• Beginning of the year: Clearance sales are more frequent as retailers refresh their inventory after LEGO's seasonal releases.
• Holiday season (Black Friday, Cyber Monday, Amazon Prime Days): Expect significant discounts.

Stay informed about upcoming sales events for the best chances at LEGO deals.