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Ponos's hit mobile game, The Battle Cats, is celebrating its 12th anniversary with a new Sengoku-era ad campaign. The game, known for its bizarre and endearing cast of ninja cats, fish cats, and even a "Gross Cat," continues to thrive in the competitive mobile gaming market. This enduring success is highlighted by a unique marketing campaign blending historical aesthetics with the game's signature humor.
The new commercials transport players to the Sengoku period, showcasing a blend of historical accuracy and the quirky charm of cat-themed weaponry and cat food cans.
Developed in partnership with R/GA, the "Way of the Cat" campaign is a visually stunning series of advertisements. The campaign's cinematic style cleverly merges historical context with the game's whimsical nature, leaving viewers wanting to "be the cat."
“Celebrating 12 years of The Battle Cats, we aimed to highlight the game's strategic depth while subverting expectations,” states Ponos' COO and Managing Director, Seiichiro Sano. “Our collaboration with R/GA pays tribute to our origins while introducing new players to the exciting world of tactical gameplay.”
For those looking to optimize their feline fighters, a Battle Cats tier list can provide valuable insights.
The Battle Cats is available for free on the App Store and Google Play, with in-app purchases. Stay up-to-date on the latest news by following the official Facebook page or visiting the official website.
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