Call of Duty Faces Backlash for Prioritizing Store Bundles Over Game Issues
Activision's recent promotional tweet for a new Call of Duty store bundle has ignited a firestorm of criticism from the gaming community. The tweet, boasting over 2 million views and countless angry replies, highlights a growing disconnect between Activision and its players. The company's focus on promoting in-game purchases while ignoring persistent and game-breaking issues in both Warzone and Black Ops 6 has pushed many players to the brink.
The outrage stems from a confluence of problems plaguing the franchise. Black Ops 6, despite initial positive reception, has suffered a significant downturn in recent weeks. Professional players like Scump have publicly declared the series' current state as its worst ever. Key issues include rampant cheating in Ranked Play, persistent server instability, and other critical bugs.
Activision's Tone-Deaf Tweet
The January 8th tweet, promoting a Squid Game-themed bundle, was perceived as deeply insensitive. The timing, amidst widespread player complaints, led to accusations of Activision failing to "read the room." Content creators like FaZe Swagg echoed this sentiment, while news outlets like CharlieIntel highlighted the absurdity of prioritizing new bundles over fixing a broken Ranked Play mode. Players are even vowing to boycott store purchases until the anti-cheat measures are improved.
A Declining Player Base?
The frustration extends beyond angry tweets. Steam player counts for Black Ops 6 have plummeted since its October 2024 release, with over 47% of players abandoning the game. While data for other platforms (PlayStation and Xbox) is unavailable, this significant drop strongly suggests widespread dissatisfaction, likely linked to the ongoing cheating and server problems. The game's future appears uncertain as player frustration mounts.