If you follow Rockstar Games on X (the Everything App formerly known as Twitter), you might have been taken aback by their recent post about the film *Marching Powder* and its star, Danny Dyer. The tweet read:
From our friends Nick Love and Danny Dyer, the absolute legends behind The Football Factory...@MarchingPowder_ — a proper naughty comedy out tomorrow in the UK and Ireland.
Get tickets now at https://t.co/Zj4EBgRKVO and look out for details on worldwide release soon. pic.twitter.com/15u4DEpeDW
— Rockstar Games (@RockstarGames) March 6, 2025
It's natural to wonder why a gaming giant like Rockstar would promote a niche British film to its 21 million followers. Let's dive into who Danny Dyer is and his connection to Rockstar Games.
Who is Danny Dyer?
Danny Dyer, born Daniel John Dyer, is a well-known actor from East London. In the UK, he's a household name, celebrated as an "absolute legend." For those unfamiliar with British slang, Urban Dictionary defines "legend" as:
“A person who embodies the pinnacle of all the important social aspects. Any person who is funny, reckless, original and sensitive in the right measures is likely to be nominated a legend by his associates. A person to whose persona you aspire.”
Since starting his acting career in 1993, Dyer has become synonymous with portraying gritty, working-class characters. His public persona adds to this image; he's outspoken on societal and governmental issues, often adopting a "tough uncle" attitude. For instance, in 2010, he advised a reader of Zoo magazine, going through a breakup, to go "on a rampage [drinking session] with the boys."
Dyer's social media presence is equally colorful, as seen in this memorable tweet:
Roll on bonfire night..........it's gonna get strapped to a great big massive fuck off Rocket so it can join the other Furbys in the sky...
— Danny Dyer (@MrDDyer) September 12, 2013
How is Danny Dyer Connected to Rockstar?
If you're a fan of the Grand Theft Auto series, you've likely heard Danny Dyer's voice before. He voiced Kent Paul in *GTA: Vice City*, managing the Scottish rock band Love Fist. He reprised this role in *GTA: San Andreas*, where Kent managed the Gurning Chimps and later worked with rapper Madd Dogg.
However, Dyer's connection to Rockstar goes beyond voice acting. In 2004, he starred in *The Football Factory*, a film directed by Nick Love and produced by Rockstar Games. This venture into filmmaking shows Rockstar's broader interests in entertainment.
Danny Dyer (right, wearing the tan jacket) starred in The Football Factory, which was produced by Rockstar Games. | Image credit: Vertigo Films
*Marching Powder*, the film promoted by Rockstar, reunites Dyer with Nick Love. While not a sequel, it echoes themes from *The Football Factory*, such as football hooliganism, heavy drinking, drug use, and British humor. Despite Rockstar's promotion, they are not involved in the production of *Marching Powder*. The studio seems to be supporting it due to their past collaboration with Dyer and Love.
Is Vice City's Kent Paul Returning for GTA 6?
As of now, there's no confirmation about Kent Paul's return in *GTA 6*. The X post about *Marching Powder* does not hint at any connection to the upcoming game. However, it's worth considering the possibility.
The *Grand Theft Auto* series is divided into two distinct eras: the 3D era (PS2 and PSP) and the HD era (from *GTA 4* onwards). These are separate universes, with no direct storyline continuation between them. This separation explains why *GTA 5*'s Los Santos differs from *San Andreas* and why characters from the 3D universe don't appear in the HD universe games.
Tommy Vercetti tackles Kent Paul in Grand Theft Auto: Vice City | Image credit: Rockstar Games
Despite this, there are some crossovers. For example, Grove Street from *San Andreas* appears in *GTA 5*, and several gangs from the 3D universe are present in the HD universe, including the Ballas. Lazlo, a recurring character, has appeared across both eras. Notably, Kent Paul has his name on the Vinewood Walk of Fame in *GTA 5*.
While it's possible Kent Paul could return in *GTA 6*, the post about *Marching Powder* doesn't provide any clues. Fans will have to wait for official announcements from Rockstar Games.