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Home >  News >  Exclusive: Doug Bowser Discusses Nintendo's Future in San Francisco Interview

Exclusive: Doug Bowser Discusses Nintendo's Future in San Francisco Interview

Author : Adam Update：May 26,2025

Nintendo enthusiasts on the West Coast have a new reason to celebrate as the company unveils its second official store in the United States today, May 15, located at 331 Powell Street in Union Square, San Francisco. This marks a significant expansion for Nintendo, following the success of their New York store, which underwent a major renovation and rebranding from Nintendo World Store to Nintendo NY in 2016.

IGN had the opportunity to visit the new San Francisco store to explore what Nintendo has in store for its fans. Additionally, we sat down with Nintendo of America's President, Doug Bowser, to discuss the timing and strategy behind opening their first West Coast store.

Nintendo of America President Doug Bowser is preparing to launch the Switch 2. Photo by Kevin Winter/Getty Images.Nintendo of America President Doug Bowser is preparing to launch the Switch 2. Photo by Kevin Winter/Getty Images.

Of course, the conversation couldn't be complete without delving into the much-anticipated Nintendo Switch 2, set to launch on June 5. We engaged with Bowser to gain insights on the Switch 2's availability in the U.S. at launch and beyond, as well as the controversial Game-Key Cards and much more.

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