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When it comes to showcasing a new vehicle, car manufacturers have numerous promotional strategies at their disposal. From launching sophisticated advertising campaigns to securing celebrity endorsements, the options are vast. However, Hyundai has opted for a unique approach by collaborating once again with the popular mobile game, KartRider Rush+. This exciting partnership brings the new Insteroid concept car into the game as a kart, designed by the Hyundai Motors Europe Design Center and inspired by the INSTER, an upcoming electric SUV from Hyundai.
Alongside the Insteroid kart, players can also grab the new Glitched Hyundai Aura and an EV Charging Connector adorned in the vibrant GOGOGOrange color scheme. But the excitement doesn't stop there! A special in-game event, running until April 28th, offers participants a chance to win 30 Lucky Star Jewels by using a Boost Shard at least once. These jewels can then be exchanged for various items through the Starlight Treasure Hunt, enhancing the gameplay experience.
It's worth noting that the Insteroid isn't just a digital kart; it's also a real-world concept car. While it may not be rolling off production lines anytime soon, its presence in KartRider Rush+ serves as an innovative promotional tool, showcasing Hyundai's forward-thinking design. Personally, I find it more stylish than the Cybertruck featured in Fortnite.
If this collaboration doesn't pique your interest in KartRider Rush+, you might want to explore other new mobile games. Check out our list of the top five new mobile games to try this week and discover what else has been launched in the last seven days.
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