Laptops are a significant investment, but strategic timing can help you secure the best laptop or gaming laptop at a more affordable price. Even as new models are released in 2025, there are several optimal times throughout the year to snag a deal, especially during major sales events like President's Day.
For the Best Time to Buy a Laptop in 2025, Keep in Mind:
Big Sales Events: Black Friday, Cyber Monday, Prime Day
Back to School Timing
New Hardware Releases
Black Friday / Cyber Monday
Black Friday and Cyber Monday are prime times to buy a laptop. These events go beyond just doorbuster deals; they coincide with the release cycle of new laptop hardware, which typically happens at the beginning of the year or around October. This means older models, especially those a generation behind after CES (the Consumer Electronics Show), see significant discounts. For instance, MacBooks often receive deep price cuts shortly after new models are announced.
Retailers like Amazon and Best Buy aim to clear inventory to make way for the latest products. While you might not get the newest model, saving 20-30% off the original price can be a substantial benefit. Black Friday deals can even slash prices on recently released laptops, such as the MacBook Air, which is rare for new Apple products.
Black Friday in 2025 falls on November 28, but expect the deals to start rolling out as early as late October, shortly after Amazon's October Prime Day event.
Amazon Prime Day
Amazon's Prime Day is another key event, although the laptop deals might not be as spectacular as those on Black Friday. However, it's an excellent time to purchase budget-friendly options like Chromebooks, which are already affordable and see further price reductions during Prime Day. Since most Chromebook usage is browser-based, the specific hardware isn't as crucial.
Prime Day 2025 is expected to occur around mid-July, similar to previous years.
October Prime Day
Amazon's second Prime Day event in October mirrors the summer sale, offering comparable discounts before the holiday rush. While it may not feature as many laptop deals as Black Friday, it's still a worthwhile opportunity for fall purchases.
Other Sales Events
Beyond Black Friday and Prime Day, other holidays like President's Day, Memorial Day, Labor Day, and the Fourth of July often feature laptop deals. Retailers like Best Buy capitalize on these occasions to offer significant discounts on tech items.
If You Want the New Hotness
For those who prioritize the latest technology over deals, keep an eye on announcements from Nvidia, Intel, or AMD regarding new laptop hardware. At CES 2025, new laptops with AI assistants and Mini-LED displays were unveiled, with a focus on next-generation graphics. Razer's RTX 5090 laptops were a highlight. For continuous updates on gaming laptop deals, our comprehensive guides are a valuable resource.
Ultrabooks, powered by Intel's U-series processors, may release sporadically, so staying informed through tech news and rumors is beneficial if you're after the latest models.
New Hardware Can Lower Prices, Kind of
The release of new hardware often results in price drops for last-generation models. While it might seem counterintuitive to buy a year-old laptop, the performance difference between generations is usually minimal. For instance, a 13th-gen Intel laptop remains a strong choice even after the 14th-gen release, particularly for everyday tasks.
This strategy is especially effective for MacBooks. When new models hit the market, older ones often flood used marketplaces at discounted prices. Savvy buyers can leverage this cycle to secure excellent deals year-round.
Top Affordable Laptops to Choose From Right Now
If waiting for sales or new releases isn't your preference, here are some top budget laptops from our buying guides:
### Dell XPS 13
If you don't want to splurge on a MacBook, the Dell XPS 13 is a top alternative.
$999.00 See it at Dell
### Asus TUF Dash 15
For a gaming laptop under $2,000, this is a great budget option.
$1,149.99 See it at Amazon
### Microsoft Surface Pro 9
One of the best detachable laptops, especially the model with Microsoft’s ARM-based SQ 3 processor.
$1,399.99 See it at Best Buy
### Apple MacBook Air M2
The Apple MacBook Air (2022) is an excellent choice for everyday use.
$1,665.00 See it at Amazon