LG C4 OLED TV Drops Below $1,200 for Prime Day

It's the final hours of Prime Day, and Amazon's deal on the most sought-after OLED TV won't last much longer. You've got until midnight to snag the 65" LG Evo C4 4K OLED TV for just $1,196.99 or upgrade to the room-filling 77" model at $1,796.99 - both with complimentary delivery. We've crowned this OLED as our PlayStation TV champion three years running, thanks to its breathtaking visuals, lightning-fast response, and buttery-smooth gameplay. While technically last year's model, the C4 remains our recommendation over the pricier 2025 C5 edition – that extra $500-$1000 just doesn't translate to meaningful improvements.

Heads up: These Prime-exclusive prices require an Amazon Prime membership, but don't worry if you're not subscribed - several trusted marketplace sellers are matching these deals.

Amazon Prime Day Deals on LG OLED TVs

65" LG C4 4K OLED Smart TV

$2,499.99 52% OFF $1,196.99 at Amazon

77" LG C4 4K OLED Smart TV

$3,699.99 51% OFF $1,796.99 at Amazon

As LG's 2024 mid-range OLED flagship, the C4 delivers everything that makes OLED technology revolutionary: perfect blacks, instant pixel response, and contrast that'll make your jaw drop. Its proprietary Evo panel outshines standard W-OLED displays, rivaling even Samsung's QD-OLED offerings. Years of refinement make LG's OLEDs the gold standard - they've simply had more time to perfect the formula.

Gamers, take note: The C4 boasts a native 120Hz panel (overclockable to 144Hz), four full-spec HDMI 2.1 ports for buttery 4K/120fps gameplay on next-gen consoles, plus VRR and ALLM support. At just 36 pounds thanks to its innovative composite fiber construction, it's surprisingly manageable for its size.

C4 vs C5: Is the Upgrade Worth It?

The new 2025 C5 brings marginal upgrades - a newer Alpha processor and slight brightness bump - that translate to somewhat better contrast and color performance in brightly lit rooms. However, these incremental improvements don't justify the substantial price jump.

Looking for alternatives? Explore our complete guide to 2025's top televisions.

Why Trust IGN's Deal Experts?

Our team combines decades of collective experience hunting down genuine bargains across gaming and tech. We cut through the noise to spotlight only worthwhile deals from vetted brands we'd personally recommend. Curious about our selection process? Learn more about our deal standards or follow @IGNDeals for real-time updates on Presidents' Day sales.