Top Sales Events to Watch in 2025

While Black Friday remains the pinnacle of shopping events for snagging the best deals on almost everything, numerous other seasonal sales throughout 2025 offer compelling opportunities to save on tech, video games, and a wide array of other products. With retailers constantly innovating ways to draw in customers, now is as good a time as any to hunt for bargains.

To help you maximize your savings throughout the year, we've highlighted some of the most significant upcoming sales events for 2025. Whether you prefer shopping online or in-store, marking these dates on your calendar can help you plan your purchases strategically.

1. Valentine's Day Sales (Now–February 14)

Although not traditionally known as a shopping holiday, Valentine's Day sparks a surge in gift-buying, leading to early February discounts on a variety of gift-worthy items. Expect deals on smart watches, jewelry, LEGO flower sets, video games, and book sets. These sales mark the first major event of the year, often featuring some of the lowest prices up to this point.

See the latest deals:

LEGO Botanicals Orchid

$49.99 save 20%
$39.99 at Amazon

LEGO Icons Flower Bouquet

$59.99 save 20%
$47.99 at Amazon

LEGO Botanicals Pretty Pink Bouquet

$59.99 at Amazon

LEGO Botanicals Wildflower Bouquet

$59.99 save 20%
$47.96 at Amazon

2. Presidents' Day Sales (February 13–17)

Following Valentine's Day, Presidents' Day, a federal holiday, ushers in the first wave of targeted sales. Expect discounts on mattresses, clothing, laptops, and PCs, with some retailers like Amazon offering sitewide sales. Sales typically start the week before the holiday, which falls on a Monday.

3. Tax Day Sales (April 15)

After a lull in sales events, Tax Day brings new opportunities for savings. Retailers capitalize on the tax return season by offering discounts on TVs, electronics, and LEGO sets, helping consumers make the most of their refunds.

4. Star Wars Day Sales (May 4)

Celebrated as "May the Fourth," this playful holiday has evolved into a prime time for Star Wars fans to score deals on LEGO sets, movie collections, board games, and collectibles, along with discounts on popular Star Wars games.

5. Mother's Day Sales (May 8–11)

Mother's Day offers another chance to find discounts on gift items such as flowers, jewelry, watches, and chocolates. Retailers cater to the gift-buying surge, providing a window for savings, even if not at Black Friday levels.

6. Memorial Day Sales (May 22–26)

Memorial Day weekend kicks off with a bang, offering a three-day holiday shopping spree. Expect substantial discounts on mattresses, clothing, appliances, laptops, and furniture. Major online retailers like Amazon, Walmart, and Best Buy often extend sales beyond these categories, starting the week before the holiday.

7. Dads and Grads Sales (June 1–15)

June brings a unique sales mashup targeting both graduates and fathers. Look for deals on TVs, laptops, PCs, and furniture, making it an ideal time to purchase electronics before summer and the first Amazon Prime Day in July. This period is especially advantageous for finding discounts on new laptops and gaming PCs.

8. 4th of July Sales (July 1–6)

The 4th of July holiday sales often rival those of Prime Day or Black Friday, especially for electronics like TVs and gaming monitors. Expect deals on mattresses, major appliances, furniture, clothing, and summer-specific items like sporting equipment and grills, with sales beginning the week before the holiday.

9. Prime Day (Mid-July)

Amazon Prime Day, typically held in mid-July, has grown to rival Black Friday with its vast array of discounts. Although primarily an Amazon event, other retailers like Walmart, Target, Best Buy, and Kohl's join in with competitive sales. Prime Day 2025 is expected to start on July 15 and run through July 16, offering a prime window for shopping across categories.

10. Labor Day Sales (August 25–September 1)

Labor Day sales follow Prime Day, marking the transition from back-to-school to holiday shopping. Expect deals on mattresses, clothing, LEGO sets, laptops, PCs, Apple products, and outdoor gear, with sales starting the week before the holiday.

11. October Prime Day Sales (Mid-October)

Amazon's "Prime Big Deal Days" in mid-October kick off the pre-Black Friday shopping season. This event, which started in 2022, is a precursor to the major November sales, typically running for a couple of days during the second week of October.

12. Black Friday Sales (November 1–30)

Black Friday is the ultimate shopping event, offering unparalleled deals across all categories. The sales window extends beyond the day itself, starting shortly after October Prime Day and continuing throughout November. The best deals often occur on Thanksgiving and the Friday after, with official sales starting around November 21.

13. Cyber Monday Sales (November 30–December 5)

Originally designed to offer online discounts post-Thanksgiving, Cyber Monday has grown to match Black Friday's scale. Sales typically begin on the Sunday of Black Friday weekend and extend through the week, often labeled as Cyber Week.

14. Green Monday Sales (December 8–23)

Created by eBay, Green Monday marks the final stretch of holiday sales, often extending until Christmas Eve. These "last-minute" sales provide a final opportunity to snag deals before the holiday season ends.

15. New Year's Sales (December 26–January 1)

New Year's sales, starting just after Christmas, cater to shoppers returning gifts and looking to spend their extra cash. This period offers excellent deals on older tech models, especially TVs and gaming monitors, as retailers clear out inventory before CES.