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Avowed, Obsidian Entertainment's latest RPG, has become a major win for Microsoft, attracting 5.9 million players in its first month on Xbox Game Pass. This surpasses the 4 million players achieved by Indiana Jones and the Great Circle in the same period. Leveraging the established world of Pillars of Eternity, Avowed's popularity is further confirmed by mindGAME Data, which monitors player engagement, streaming views, and search trends.
Image: reddit.com
Despite positive reviews and strong sales, Microsoft's investment in Avowed—estimated between $80 and $120 million—requires sustained player engagement for a strong return. Maintaining current subscribers and attracting new players through marketing initiatives, potential expansions, and possibly a PlayStation 5 release are crucial for long-term success.
While initial player interest is high, Microsoft must actively work to ensure Avowed remains a key driver of Xbox Game Pass subscriptions. Consistent content updates and broader platform availability will be essential for competing in the crowded gaming market.
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