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Clash Royale's Unexpected Collaboration: Michael Bolton and the Barboltian!
Supercell, the creators of Clash Royale, have once again surprised us with an unusual celebrity partnership. This time, they've teamed up with none other than singer Michael Bolton! The result? A unique music video featuring the iconic Barbarian character, reimagined as the "Barboltian," performing a new version of Bolton's classic hit, "How Am I Supposed to Live Without You."
The Barboltian sports a fresh mullet and handlebar mustache, adding to the quirky charm of this collaboration. The music video is specifically targeted at lapsed Clash Royale players, hoping to lure them back into the game. The song itself will also be available on major music streaming platforms.
A Unique Marketing Strategy
While the collaboration might seem humorous and unexpected, it follows Supercell's trend of partnering with big names to promote its games. Previous collaborations have included Erling Haaland in Clash of Clans and Gordon Ramsay in Hay Day. However, the effectiveness of a parody music video in attracting lapsed players remains to be seen. Supercell may need to implement further in-game promotions or return campaigns to truly reignite player interest.
For those lured back to Clash Royale by this unusual collaboration, our updated tier list provides a comprehensive ranking of all cards to help you strategize your gameplay.
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