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New York's renowned fashion house, Coach, is teaming up with the popular Roblox experiences, Fashion Famous 2 and Fashion Klossette, for an exciting collaboration as part of their "Find Your Courage" campaign, launching July 19th. This partnership will introduce exclusive virtual Coach items and immersive themed environments within both Roblox games.
The collaboration features new areas inspired by Coach's Floral and Summer Worlds. Fashion Klossette players can explore a charming daisy-filled design space, while Fashion Famous 2 players will discover a stylish New York subway-inspired stage set amidst vibrant pink fields.
A range of in-game items awaits players. Participate in the familiar fashion show gameplay, earning both free Coach items and purchasable items from the Coach 2024 Spring Collection using in-game currency.
[Image: Screenshot of the Summer World from Fashion Famous 2]
[Image: Screenshot of the Floral World from Fashion Klossette]
This collaboration highlights Roblox's growing influence as a powerful promotional platform for diverse brands, including high fashion. This strategy leverages the platform's significant Gen Z user base, where a considerable percentage reportedly state that their avatar's style impacts their real-world fashion choices. This underscores Roblox's evolving role in shaping trends and reaching a younger demographic.
If virtual fashion isn't your style, explore our curated lists of the best and most anticipated mobile games of 2024 for alternative entertainment options.
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