Demi Lovato Headlines PlanetPlay's Make Green Tuesday Moves Initiative
Pop star and actress Demi Lovato is partnering with PlanetPlay for their latest Make Green Tuesday Moves (MGTM) campaign, a series of initiatives supporting environmental causes. This collaboration marks a significant expansion of MGTM's reach.
Lovato's involvement extends beyond simple endorsements. She'll be featured in several popular mobile games, including Subway Surfers, Peridot, Avakin Life, and Top Drives. Players can acquire Lovato-themed in-game avatars, with all proceeds benefiting environmental projects.
PlanetPlay's commitment to environmental sustainability is noteworthy. Unlike many celebrity-driven campaigns, MGTM boasts broad participation and lasting impact. The extensive game involvement and publicity surrounding Lovato's participation suggest a potentially significant contribution to environmental initiatives.
This collaboration offers a triple win: it benefits environmental causes, provides fans with a unique opportunity to engage with Lovato, and offers game developers increased visibility.
For a broader look at top mobile games, check out our list of the best mobile games of 2024.