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Make Green Tuesday Moves (MGTM) is partnering with numerous game developers, including Sybo (Subway Surfers) and Niantic (Peridot), to combat climate change. This month's campaign features David Hasselhoff as its star, offering players exclusive Hoff-themed in-game items. Purchasing these items directly contributes to MGTM's environmental initiatives.
The initiative, part of the larger PlanetPlay program, collaborates with studios to support various charitable causes and climate activism through in-game purchases and other avenues. Proceeds from the sale of Hoff-themed DLC and cosmetics in participating games will directly benefit MGTM.
A wide variety of game genres are involved, with Subway Surfers and Peridot representing just two prominent examples. Players can support the cause by acquiring these special items, contributing directly to environmental conservation efforts.
This innovative approach uses gaming to raise awareness and funds for a crucial cause. The success of this Hasselhoff-led campaign will be a key indicator of the potential for gaming to drive positive change. For more gaming options, explore our list of top mobile games of 2024 and upcoming anticipated releases.
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