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Analyst Matthew Ball's controversial assertion that a $100 price point for AAA titles could revitalize the gaming industry sparked a debate. To gauge player sentiment, a survey was conducted, revealing surprising results. Over one-third of nearly 7,000 respondents indicated a willingness to pay $100 for a standard edition of the upcoming Grand Theft Auto 6, despite Ubisoft's current practice of pushing expensive expanded editions.
Ball's earlier statement, which went viral, suggested that a price increase to $100 could be a much-needed industry savior, with Rockstar and Take-Two potentially leading the charge.
Rockstar's 2025 update for Grand Theft Auto V and Grand Theft Auto Online promises to bring the PC version in line with the PS5 and Xbox Series X|S versions. While specifics remain undisclosed, this likely entails more than simple visual enhancements.
The possibility of extending the GTA+ subscription service, currently exclusive to consoles, to PC players is also on the table. Furthermore, PC users may soon gain access to features currently unavailable on their platform, such as Hao's high-performance vehicle modifications, currently a console exclusive. The arrival of extreme turbo-tuning on PC is a strong possibility.
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