New Genshin Impact Collaboration Teased Through McDonald's Cryptic Tweets

Get ready for a delicious crossover! Genshin Impact and McDonald's are teaming up in a collaboration that's been hinted at through playful social media exchanges.

A Teyvat-Sized Treat

The collaboration was first teased by McDonald's with a tweet prompting fans to text a code to uncover a "new quest." Genshin Impact responded with a meme featuring Paimon sporting a McDonald's hat, confirming the partnership. HoYoverse followed up with a cryptic post showcasing in-game items whose initials spelled out "McDonald's."

McDonald's social media profiles have since been updated with Genshin-themed elements, with their Twitter bio pointing to a September 17th reveal of this "new quest." Interestingly, McDonald's even hinted at a potential partnership over a year ago, around the release of Genshin Impact's Version 4.0.

Genshin Impact has a history of successful collaborations, ranging from video game partnerships (like Horizon: Zero Dawn) to real-world brands (including Cadillac). Previous food-related collaborations, such as the KFC partnership in China, have offered exclusive in-game items and merchandise.

This McDonald's collaboration has the potential for global reach, unlike the China-only KFC partnership. The change to McDonald's US Facebook profile suggests a wider rollout.

While details remain scarce, the collaboration promises exciting possibilities. Will we see Teyvat-themed meals? We'll find out the full extent of this delicious partnership on September 17th!