Marvel Denies Using AI to Create The Fantastic Four: First Steps Posters, Despite One of Them Appearing to Show a Man With 4 Fingers

Marvel has denied using AI to create promotional posters for The Fantastic Four: First Steps following fan speculation sparked by a seemingly four-fingered man in one image. The marketing campaign launched this week with a trailer teaser and several social media posters. One poster, however, caused a stir due to a character appearing to have only four fingers.

Further fueling the debate, fans pointed to duplicated faces, inconsistent gaze direction, and oddly proportioned limbs as potential indicators of AI generation. Despite this, a Disney/Marvel spokesperson confirmed to IGN that AI was not employed in the poster's creation.

The four-fingered man remains a mystery. While some suggest the missing digit is hidden behind a flagpole, this seems unlikely given the proportions and angles involved. Others attribute the anomaly to simple post-production errors, highlighting potential Photoshop flaws rather than AI involvement. Similarly, repeated faces might be explained by common digital techniques such as copying and pasting background actors.

The Fantastic Four: First Steps - Trailer 1 Stills

Disney/Marvel's lack of direct comment on the four-fingered incident leaves room for ongoing speculation. The possibility of a simple post-production error, perhaps an accidental erasure of a finger without compensating adjustments, remains. The debate underscores the increasing scrutiny surrounding AI usage in film marketing. While the origin of the anomaly remains unclear, the discussion surrounding The Fantastic Four: First Steps and AI will likely intensify as more promotional material is released. Further coverage on The Fantastic Four: First Steps, including features on Galactus and Doctor Doom, is available.