gdeac.comHome NavigationNavigation
Home >  News >  No One Has Purchased Dying Light's $386,000 Collector's Edition in 10 Years

No One Has Purchased Dying Light's $386,000 Collector's Edition in 10 Years

Author : Penelope Update:Mar 16,2025

Even before the release of the zombie-action game Dying Light 2, developer Techland unveiled an outrageously expensive collector's edition. Intriguingly, despite the passage of a decade, no one has ever purchased it—a fact that the company is quite happy about.

Dying light 2Image: insider-gaming.com

Techland’s PR manager, Paulina Dziedziak, revealed to Insider Gaming that the exorbitant edition was never intended for sale. It was, in fact, a brilliant PR stunt designed to generate buzz around the game's launch. Its unconventional nature successfully captured media attention, achieving its goal perfectly. The fact that no one bought it is a testament to its success as a purely marketing-driven initiative.

The £250,000 (approximately $386,000 at the time) price tag would have bought the buyer the ultimate Dying Light experience: the My Apocalypse Edition. This included having their likeness incorporated into the game itself, a life-sized statue of the protagonist "Jump," professional parkour lessons, night-vision goggles, an all-expenses-paid trip to Techland's headquarters, four signed copies of the game, a Razer headset, and a custom-built zombie-defense survival shelter created by Tiger Log Cabins.

Techland's strategic use of the My Apocalypse Edition as a marketing tool is clear. The question remains: what if someone had purchased it? Would Techland have fulfilled the promise of constructing and delivering a real-life bunker? This remains an intriguing, unanswered question.

Latest Articles
  • Roblox: Ninja Parkour Codes (January 2025)

    ​ Quick LinksAll Ninja Parkour CodesHow to Redeem Codes for Ninja ParkourHow to Get More Ninja Parkour CodesNinja Parkour is a thrilling Roblox experience where you play as a ninja, navigating challenging obstacle courses across numerous stages. Boasting over 300 stages and two distinct worlds, the g

    Author : Joseph View All

  • Tokyo Beast is the latest blockchain game, with pre-registrations open on Android, iOS, and PC

    ​ Get ready for Tokyo Beast! Pre-registrations are now open worldwide for this exciting new strategy game, bringing futuristic combat and competitive predictions to PC and mobile devices. Step into a thrilling 2124 Tokyo, where androids known as Beast models clash in the high-stakes Xeno-karate tourn

    Author : Natalie View All

  • How To Play Monster Hunter Wilds Early With the New Zealand Trick

    ​ Get ready for the ultimate hunt! Monster Hunter Wilds launches globally on Friday, February 28th, but you can jump into the action early using the New Zealand trick. The rollout is staggered, meaning some regions get access before others. This guide breaks down how to play early on Xbox, PlayStatio

    Author : Matthew View All

Topics
Top Arcade Classics and New Hits
Top Arcade Classics and New HitsTOP

Dive into the world of arcade gaming with our curated collection of classic and new hits! Experience the thrill of retro gameplay with titles like Clone Cars and Brick Breaker - Balls vs Block, or discover innovative new experiences with Fancade, Polysphere, and Riot Squid. Whether you're a fan of puzzle games (Screw Pin Puzzle 3D), action-packed adventures (Rope-Man Run, SwordSlash), or competitive multiplayer (1-2-3-4 Player Ping Pong), this collection has something for everyone. Explore the best in arcade gaming with Tolf and many more exciting apps. Download Clone Cars, Fancade, 1-2-3-4 Player Ping Pong, Brick Breaker - Balls vs Block, Polysphere, Riot Squid, Tolf, Rope-Man Run, SwordSlash, and Screw Pin Puzzle 3D today!