News about When Is the Best Time to Buy LEGO Sets?

Less than a decade ago, adult LEGO enthusiasts were a niche community. LEGO catered to these AFOLs (Adult Fans of LEGO) with occasional Creator Expert sets, primarily modular buildings. These were exceptions, not the rule. However, the past ten years have witnessed a remarkable transformation. LEGO has successfully rebranded itself, making "automatic binding bricks" a mainstream hobby for teens and adults. While original modular buildings remain, the company now offers scaled replicas of movie props, functioning amusement park rides, luxury car models, and much more. These sets are designed not for playful interaction, but as display pieces, meant to be admired from a distance.

This expansion, while exciting, comes at a price. Increased detail necessitates higher piece counts, driving up costs, as do licensing fees for sets based on third-party themes such as Disney, Marvel, Star Wars, Nintendo, and Minecraft. While higher retail prices might impact purchasing frequency, it doesn't deter LEGO fans entirely; rather, it encourages more considered spending.

LEGO maintains premium pricing and retires sets instead of allowing price depreciation. However, savvy shoppers can maximize their spending power by purchasing during specific times of the year.

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Double Insider Points

In August 2023, the LEGO VIP program transitioned to LEGO Insiders. This free loyalty program, accessible through LEGO's official website, offers benefits such as early access to exclusive sets. However, the primary attraction is Insider points earned on purchases from LEGO.com or LEGO stores. In the US, every dollar spent earns 6.5 points, redeemable at a rate of 130 points per dollar. While this offers a 5% return, double points promotions significantly boost savings, effectively doubling the return on your spend.

These promotions are often announced in advance; monitoring LEGO's social media is key to capitalizing on them.

Most Expensive LEGO Sets

Sales Seasons

Black Friday and Cyber Monday

LEGO participates in this major shopping event. Expect premium sets offering 3x or even 4x points. Specific details for Black Friday 2025 are pending, but you can find past deals and updates on LEGO's website.

Amazon Prime Day

Amazon Prime Day, typically a two-day event in mid-July and again in October, offers LEGO discounts. Prime members benefit from deals on various sets, often including popular franchises like Marvel and Star Wars.

Prime Day LEGO Deals

Holiday Weekends

Three-day weekends surrounding federal holidays (Presidents' Day, Labor Day, Memorial Day) often feature LEGO discounts from various retailers.

Third-Party Outlets

Retailers like Amazon, Target, Walmart, Barnes & Noble, and Best Buy offer LEGO sets. Check their Black Friday and Cyber Monday deals. Note that Insider points are generally not earned at these retailers except Target, which offers a lower point-to-dollar ratio (1:1).

Gifts With Purchase

Gifts with Purchase (GWPs) offer complimentary sets with specific spending thresholds. These change frequently; checking current offers before purchasing is advisable.

May the 4th Be With You!

Star Wars Day (May 4th) consistently features excellent LEGO deals, often including new Collector Series releases and boosted Insider points.

Ultimately, vigilance is key. By planning ahead and taking advantage of sales events, you can enjoy your LEGO hobby without excessive financial strain.

### LEGO Star Wars Imperial Star Destroyer