It's been some time since our last discussion about Ubisoft, and now, the company is gearing up for a pivotal release with Assassin's Creed Shadows hitting the shelves next Thursday. The performance of this game could be a defining moment for Ubisoft's future.
Today, Ubisoft's official channel unveiled a new video spotlighting Assassin's Creed Shadows. You might assume it's the launch trailer, but it's actually labeled as a TV commercial, which sparks some curiosity. The video itself isn't the problem—it's sleek, cinematic, and visually captivating. The concern arises from Ubisoft's strategy of promoting the game more through traditional media. While there's nothing inherently wrong with this approach, it's interesting to see a TV ad being uploaded to their YouTube channel. This might seem like nitpicking, but it does raise questions about the confidence in the game's release.
Speculation aside, the video excellently highlights the distinct gameplay and combat styles of the two main protagonists. The depiction of Japan is breathtaking, but it's important to remember that a one-minute cinematic can't fully represent the entire game. We'll need to wait for the release to get the full picture.