e.l.f. Cosmetics and Skincare

Discover beauty for every eye, lip, and face with e.l.f.! Join our Beauty Squad and unlock a world of festive rewards and surprise drops throughout the season. Dive into the beauty-verse, where you can explore everything from viral lip oils to game-changing skincare, all within an e.l.f.ing amazing app experience.

Glow wild in our space, designed for you to shop, share, and discover your Holy Grail e.l.f. products. With features like Virtual Try-on, Concealer and Foundation Shade Match, and Shoppable Stories, finding your new favorite makeup and skincare products has never been easier.

JOIN OUR E.L.F. BEAUTY SQUAD REWARDS PROGRAM

Our FREE loyalty program offers multiple ways to earn points, which you can redeem for free products and other incredible rewards. Here are some of the perks of being part of the Beauty Squad:

• Earn points ANYWHERE you shop by simply uploading your receipt on the app.
• Redeem points for free products, discounts on your next purchase, or gift cards from top retailers like Chipotle, Target, Ulta, Amazon, and Walmart.
• Get early access to the latest drops and sales.
• Receive a free gift and double points during your birthday month.
• Enjoy exclusive access to members-only content, including our Hot as e.l.f. chart and Squad Sign quiz.
• Level up to higher tiers for even more exclusive perks, like free shipping for Icon members.

BE EXTRA WITHOUT PAYING EXTRA

Gain instant access to e.l.f. weekly ads, gifts with purchase, and special offers on makeup and skincare products.

E.L.F. SHOPPABLE STORIES

Stay up-to-date with the latest drops and discover new holy grails in beauty.

FIND YOUR FAVE SHADES WITH VIRTUAL TRY-ON

Virtually try on all your favorite products and find your perfect shade matches effortlessly.

SWIPE TO LIKE

Discover and explore your favorite clean beauty products with our "Swipe to Like" feature, and build your wishlist with ease.

GET INSTANT HELP WHILE SHOPPING IN STORE

Use the barcode scanner at your favorite retailers to virtually try on shades, view tutorials, and learn about ingredients on the spot.

ALWAYS STAY IN THE KNOW

Opt in for push and in-app notifications to be the first to know about e.l.f. exclusive offers, new arrivals, and upcoming sales.

KEEP TABS ON YOUR E.L.F. ORDER

Easily review your order history and track your delivery. Use the store locator to find directions to the nearest store stocking e.l.f.'s clean makeup and skincare products.

SHARE THE E.L.F. LOVE

Find makeup and skincare products and looks directly from the product page or virtual try-on page.

Stay updated on the exciting developments in e.l.f. UP! on Roblox, where you can unleash your creativity and become a force for good in a dynamic tycoon adventure.

e.l.f. makes the best of beauty accessible to every eye, lip, and face. Download the app and let's meet you there!