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Genshin Impact Authors Banned from Selling Lootboxes to Kids, Fined $20M

Author : Alexander Update:Apr 22,2025

Genshin Impact Authors Banned from Selling Lootboxes to Kids, Fined $20M

Cognosphere, the U.S. publisher behind the popular game Genshin Impact, has accepted charges brought by the U.S. Federal Trade Commission (FTC). The company has agreed to a $20 million settlement and will prohibit minors under 16 from making in-game purchases without parental consent. Cognosphere pleaded guilty to FTC allegations of violating the Children's Privacy Act and deceiving players about the true value of in-game purchases and the odds of obtaining rare items. This deceptive practice led children, teenagers, and other players to spend hundreds of dollars on items with a low chance of acquisition.

Samuel Levin, Director of the FTC's Bureau of Consumer Protection, emphasized that companies using dark patterns to mislead players, especially children and teenagers, about the value of in-game transactions will face repercussions.

Meanwhile, another game from HoYoverse, Zenless Zone Zero, continues to dominate the mobile gaming market. With the release of its version 1.4 update, "And the Starfall came," the game set a new record, generating $8.6 million in daily player spending on mobile devices alone. This surpassed the previous peak achieved during its July 2024 launch.

According to AppMagic, Zenless Zone Zero has amassed over $265 million in total revenue from mobile platforms. The 1.4 update introduced new agents, such as Hoshimi Miyabi and Asaba Harumasa, along with new locations, modes, and enhanced game mechanics, all of which have spurred increased player spending.

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