Mo.co by Supercell Earns $2.5M in Under a Month

Supercell's upcoming millennial monster-hunting multiplayer game, Mo.co, has already proven to be a major hit, even before its official release. The game has generated an impressive $2.5 million in revenue since its soft launch, according to recent estimates compiled by Pocketgamer.biz.

If you're new to Mo.co, it combines the elements of a modern millennial social gaming platform with the thrill of Monster Hunter. In the game, you take on the role of a stylish part-time hunter who accepts contracts to battle various evil invaders from beyond.

The initial revenue spike for Mo.co can be attributed, in part, to the abundance of cosmetics and other in-game goodies available for players to acquire. However, the revenue surge quickly dropped after reaching its peak. This could be due to the lack of further content during the invite-led soft launch phase, rather than an indication of impending doom for the game.

Superstitious cellWhy does this matter? Supercell has a history of managing their business with an unconventional ruthlessness when it comes to their game releases. Instead of splitting their team's attention across multiple titles, they focus solely on the most promising performers for launch.

This strategy has led to some initially weak but quickly surging releases, such as Brawl Stars and Squad Busters. However, it has also resulted in the cancellation of other promising games like Flood Rush and Everdale before they could be launched.

The future of Mo.co remains uncertain. With its early success, Supercell may monitor how well new content boosts spending and decide to give Mo.co a full launch on storefronts.

While Mo.co is currently in a closed state and not yet available for public play, if you're eager to stay ahead of the game, why not explore our top feature, "Ahead of the Game," for great games you can play in early access on mobile?