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As Nintendo begins testing $80 price points for AAA games and Xbox briefly considers but retreats from the same strategy, EA has clarified its stance: no $80 games...for now.
"We're maintaining our current pricing structure," stated CEO Andrew Wilson during today's Q1 earnings call when asked about competitors adopting $80 price points. He emphasized EA's diverse pricing approach:
We already offer a wide pricing spectrum across our portfolio, from free-to-play experiences to premium deluxe editions. Our strategy focuses on delivering appropriate value at every price tier to best serve our players. While we'll continue evaluating pricing opportunities over time, we have no imminent plans for significant changes.
EA confirmed its current fiscal year guidance (through March 2026) assumes no pricing changes, meaning upcoming titles like Madden NFL 26, EA Sports FC 26, and presumably Battlefield 6 will maintain standard pricing - contrary to some leaks suggesting otherwise.
EA joins other publishers resisting the $80 trend. Xbox initially announced The Outer Worlds 2 at $80 alongside unspecified holiday releases before backtracking due to consumer backlash. While Gearbox's Randy Pitchford suggested Borderlands 4 might reach $80, its eventual $70 price point demonstrated market hesitancy. Industry attention now turns to potential $80 releases like Grand Theft Auto 6, which could test premium pricing acceptance.
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